The Boomer Consumer

Posted on 25. Mar, 2008 by Karen in Resources

Tomorrow is the Boomer Business Summit in Washington, D.C. where those of us interested in what moves Baby Boomers come together to share, learn and be inspired.  So what exactly is a Baby Boomer?  

The best definition I’ve read is in Boomer Consumer, a new book I’ve been reading by Matt Thornhill and John Martin, co-founders of the Boomer Project.  According to Thornhill and Martin: 

[N]ine months after August 15, 1945, VJ day, the Baby Boom began.  Starting in early 1946 and over the next 19 years, the typical American woman had four babies, with the Boom peaking in 1957-58 when a new baby arrived every eight seconds.  For those keeping track, the birth rate dropped in 1965, signaling the end of the “Boom”. 

In other words, if you were born between 1945 and 1964, you are officially a Boomer.  To understand more about why we Boomers are the way we are, check out this book with its wealth of info on the most unique generation in history. 

Well, maybe I’m just a little biased.

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2 Responses to “The Boomer Consumer”

  1. Lynn K.

    31. Mar, 2008

    I never knew I was a boomer. I was born in 1962. I thought I was gen y or something like that. Interesting….not sure if I fit in with the boomers or not…..

    BTW, saw you posting over at blogher.com and thought I’d stop by your blog : )

  2. Karen

    31. Mar, 2008

    Lynn–

    Glad you came to visit. Even though this is “officially” the definition of where the boomer generation begins and ends, I don’t know that there are really any bright lines between age groups anymore. So while I may be a boomer, I plan to be in midlife until I’m 75 or so.

    Karen

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