Did I Fall Off a Cliff Between 50 and 60?

Posted on 31. Oct, 2007 by Karen in Misc

Is it my imagination or does anyone else feel almost invisible to the advertising world between 50 and 60?  Maybe it’s just women.  I see all this promotion about how great women are in their 40s.  Magazines, skincare, clothing–you name it, when you’re 40- something, it’s assumed that you really have it going on. 

And then there’s the big milestone of turning 50.  Hurray, you’re half a century old and there’s that major celebration.  People applaud the fact that you’re 50, still here and, if you’re blessed–still looking pretty darn good.  If you play your cards right you can stretch that applause for your 50th through the entire year.

After 50 though, the accolades fall off and you’re in the 50+ cattle call–the group that’s older but not old enough for the glorified status of senior or elder.  Really–do you hear a chorus of praises for 53 or 58 year olds?  Or is it a wasteland until you hit the next milestone birthday of the big 6-0?  Then do you fall off a cliff until 65 when all the senior discounts kick in?

Maybe I just somehow missed all the hoopla about the middle of midlife.  Did you?

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2 Responses to “Did I Fall Off a Cliff Between 50 and 60?”

  1. Madeleine Phillips

    01. Nov, 2007

    Dear Karen:

    Here I am again! I understand what you mean about the “forgotten factor.” However, being a person who chooses to ignore most commercials, it has not been an issue for me. I have found that by the time women are in their 60’s, they have a self-confidence (not a conceit, mind you) factor that lets them go on “doing their own thing” in life without being influenced by outside factors of hoping and wishing that the next miracle product will give them the ___ (fill in the blank for skin, beautiful figure, etc.) they have always wanted. They probably already have it, or don’t care about getting it. So they go their merry way spreading joy throughout the land because they have love in their heart.

  2. Karen

    02. Nov, 2007

    Madeleine–

    Love the “forgotten factor” comment. Great advice from someone who always spread joy throughout the land. As always, thanks for reading, thanks for writing. I’m glad to know you’re out there.

    Karen

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